YOUR SALES IN THE AFRICAN AMERICAN MARKET
Exciting, effective co-op direct mail program targeted to African American Households with presence of females with children under 18. The mailings will reach and influence the purchasing behavior of the growing African American market in high density population areas of this unique group throughout the country.
With our direct mail program, two dozen non-competitive advertisers ride along with each other in the same 6" x 9" African American envelope. By sharing the cost for lists and handling with other marketers who want to reach the same prospects, each advertiser is able to enjoy the power of solo direct mail at a fraction of the cost.
The normal advertising format is a 5" x 7" four color “insert” printed front and back. However, other attention getting formats are available (see specs and rates sections for more details).
Imani ride along mailings are addressed to specific individuals by name; individuals who fit a specific demographic profile and who are known to want to receive, read and respond to offers in the mail. Our list expertise is one of the things that sets us apart from occupant and look alike cooperative mailing programs. Its why our ride along mailings outpull other types of programs by two or three-to-one, and why two-thirds of the offers in every Imani programs' envelope is from repeat advertisers.