Lamont Stanley is the CEO of KLS Direct Marketing-- a national company based in Atlanta, Georgia.
Founded by Stanley in November 1999, KLS Direct Marketing sends out advertisements aimed at African Americans. One million African Americans in major markets, including New York, California, Chicago and Atlanta, have received KLS Direct Marketing ads in their mailboxes.
Many companies, like Walgreens, Procter & Gamble, Kraft Foods, and Lawry's Seasoned Salt, use KLS Direct Marketing advertising, along with Black Entertainment Television (BET) Ebony Magazine and other media that target African American consumers.
Because of KLS Direct Marketing's growth, the U.S. Postal Service promoted Stanley in seven magazines with a full-page, four-color ad which ran in Black Enterprise Magazine, Upscale Magazine, as well as regional and local publications.
In recognition of his success as a business owner, Stanley has been
interviewed on ABC and NBC affiliates and WVEE (V-103), the top-rated
radio station in Atlanta. Recently named by Chicago-based Being Single
Magazine as one of the nation's "Single Black Men on the Move,"
Stanley was selected to participate in a panel discussion at the Black
Enterprise Conference in 2002. In October 2003, he was highlighted
in an article in Black Enterprise Magazine.
Stanley says he put his unique marketing concept into action because
there was a need.
"African Americans have television programs as well as radio
stations, magazines, and newspapers that focus on their lifestyle,"
said Stanley. "However, there was no direct mail program that
concentrated on African Americans, whose buying power is over 500
billion dollars annually."
Stanley's direct mail company began by sending ads to 100,000 African
Americans. He projects that by 2004, two million African Americans
will receive his program four times a year. Stanley's marketing concept
is the only one of its kind in the United States.